In a point entitled “Style IS Content”, she begins the article by introducing what could be Jobs’ greatest success and certainly his biggest challenge – to lead a tech company to be just as focused on creating enriching user experiences as on extending the borders of electronic discovery.
Everything about Apple products and their interaction with customers from their visual appeal, physical design, usability, stylish promotion and support was cultivated to add a level of unique value technology alone can’t even approach. Instead of simply being used as a tool to accomplish a task, they have become an enabling expression of the lifestyle their owners aspire to lead.
That’s what makes Apple so different. Their brand so powerful. And Steve Jobs so visionary. Style, brand and uniqueness IS content. It’s not just extra, it actually is what customers want. It’s what they’ll buy. A lot.
Read the article “6 Lessons We Could Learn From Steve Jobs” for yourself.
When you’re ready to bring that type of value to your brand communications, contact me by e-mail or by phone at 903-534-5220.
Posts
