Competitive Mistake #1: Following The Crowd

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You would think that as business gets more and more competitive, business managers would realize they need to create a bigger distinction than ever between themselves and their rivals.

Unfortunately, we observe far too many brands and companies unknowingly engaged in marketing practices that camouflage the defining difference between themselves and others.

The fact is there are many challenges to good marketing. And if you’re not careful, the very tools you could be using to set yourself apart may actually be applying the camouflage that’s hiding your greatest value.

Over the next few months we'll look at 10 common brand communication mistakes that can prevent potential business from recognizing you as a unique and credible solution provider. Here's the first:

Mistake 1: Following the crowd

Do you talk about the same set of features, use the same type of photography, give the same kind of examples and make the same exact media choices as your competitors? If so, you can't expect your audience to perceive your brand or company as significantly different or better than anyone else.

You look the same. Sound the same. Are the same for all practical purposes. And without a recognizable difference to motivate a change of behavior, your audience will continue to purchase the same brand they always have.

But there is a way to change the conversation from a comparison of indiscernible details and low prices to one of recognizable differences and lasting value? It’s by leaving the crowd behind and establishing your own brand clearly and distinctly.

To talk to someone about helping you remove the competitive camouflage and developing a difference-making brand for your business, contact us today by e-mail or phone 903-534-5220.

To read about the other 9 brand communication mistakes that can camouflage you from customers, click here.