What's Your Brand Rating?

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Have you rated your brand lately? No, I mean seriously tried to evaluate what you should be doing or not doing to improve the value and influence of your most important marketing asset? Well, friend, that's too long.

Why not use our handy Brand Report Card and give yourself a few minutes of reflective self-evaluation. Not only will this remind you of some of the vital brand maintenance strategies every marketer should be practicing, it will also give you some ideas for actions to emphasize in 2011 to strengthen your brand value even more.

This simple survey lists and provides brief explanations of 10 attributes you can use to judge your own brand as well as your competitors.

The report card prompts you to consider:
1. Is the brand properly positioned?
2. Does it offer an appealing benefit customers truly desire?
3. Is the brand’s value promise understood and supported within the organization?
4. Is the brand’s unique value clearly communicated to customers and prospects?
5. Do the brand’s managers attempt to measure how the brand is perceived by its audience?
6. Does the brand stay relevant?
7. Does the customer experience match the expectation created by the brand promise?
8. Is the brand marketed consistently?
9. Is the brand given proper support and is that support sustained over the long run?
10. Does the brand use a coordinated program of marketing activities to build influence?

So, download the survey now.

Then, armed with a more focused sense of reality, you will have already taken the first step in a more positive direction.

If you have a question about the survey or want help taking action based on your evaluation, contact us today by e-mail or phone 903-534-5220.