Hey, don't get me wrong, this is cool stuff. Also called architectural projection mapping, it turns virtually any surface into a canvas for something more than just a sound, video, light and animation presentation - it can be used to create an engaging interactive experience with the audience.
If you want to create something that will get everyone around the world talking and gather a large crowd in the process, this could be your next great media choice.
And because it's something that's much better seen than just described, check out several examples in the story published on Brandchannel.com.
For most of us, though, a real consideration to make anytime you are evaluating a highly-entertaining or involving media choice is whether or not the presentation enhances or detracts from the message you want the audience to remember. Or more bluntly, will your audience love the show without it showing any results? How many great commercials have you quoted over and over for months afterward without having any idea who had produced it or developing any motivation to do anything about it?
To achieve valuable results that use dynamic media presentations to make your most important brand promises clearer and more memorable, be sure the imagery, information and interactivity included strongly parallel expectations you are already creating with other media. Magnify it to be sure - but maintain a consistent and obvious content relationship. Otherwise, you're just creating another unrelated stream of communication that fights with the brand perceptions you have worked hard to establish elsewhere.
To talk to someone about helping you develop more effective marketing communications in a wide variety of engaging media, contact us today by e-mail or phone 903-534-5220.
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