It's also direct. All a reader has to do is click on a link in the e-mail and they are instantly connected to additional content, contact information for a customer service person or a way to actually buy the product or service they were just reading about. And that information can be text, video, audio, animations or whatever presentation format makes the point most clearly.
E-mail is cost-efficient too. There's no printing expense and the imagery resolution requirements allow for the use of less costly photographic resources. In many cases, distribution is less expensive than direct mail as well.
Best of all, for someone trying to justify the marketing money they spend, it's measurable. Reputable e-mail distributors can tell you how many messages were delivered, the percentage that were opened and what links were clicked once the e-mail was read. In some cases they will even provide contact information for those who responded.
The content of your e-mail can vary dramatically depending on your audience. Shorter messages work best with readers who don't know you well. Longer, multi-subject updates can have real value for information-hungry audiences.
Review several good examples of e-mail communications Cornerstone developed for the brand GreenGlass this past year. Visit the Project Profile on our website or download a pdf file that includes four different e-blasts.
To talk to someone about helping you put the right brand information in the right inbox, contact us today by email or phone 903-534-5220.
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