Kenmore - Still At Home In More Homes

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Once upon a time Sears carried Kenmore, the appliance brand Sears introduced, to national prominence on the back of the retailer's overwhelming marketing clout. Now, long after the luster of Sears has faded, Kenmore is still recognized as a dominant appliance brand.

A recent post on Brandchannel.com reported a staggering figure that reveals just how strong this brand remains. It notes that one in every three American homes contains at least one Kenmore appliance. It also stated that Kenmore ranks first or second in every major appliance category.

Perhaps even more amazing is that Kenmore, now some 90-years old, recently announced that throughout 2010 it planned to add 450 new and/or improved products across its large and small appliance product lines. They're not standing still. They are continuing to modernize and extend the high-value proposition of the brand.

Besides refreshing the nameplate logo font, Kenmore is also upgrading:

1. Handles and Knobs - more elegant and ergonomic touch points for users

2. Technology - better, easier and more attractive interfaces and displays

3. Design - newer, more modern shapes, colors and materials

It's all about finding new ways to attract, engage and make the brand relevant to a whole new generation of homeowners.

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