Who Wants To Be Popular?

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If you had to choose your favorite peanut butter, what brand would you pick?  What type of tennis shoe? What car color? That subconscious choice makes a huge difference in revenue for the most popular brands.

Compare your favorites with the rest of America. In a fun feature on businessweek.com, 28 of the most popular choices in a range of products, locations, jobs, foods, etc., were presented for their reader’s entertainment.

One example documented was Jiff peanut butter, which has led the popularity vote and, not surprisingly, the sales curve over Skippy for 20 years. Another, the favorite breakfast cereal, has slowly shifted over time with changes in our culture and focused marketing.

But being the favorite doesn’t automatically equate to being loved. In fact, Facebook, the most popular social networking platform, has a popularity rating close to the IRS.

The bottom line though, is that just like back in high school, popularity has its benefits. And while there are a number of factors influencing popularity, good corporate behavior and smart marketing can certainly contribute to popularity improvement.

It’s also true that none of the most popular brands are hidden gems. They have all invested faithfully to be recognized and remembered by their audiences. That investment pays off every time a customer makes a purchase without a second thought because the decision is simply second nature.

Compare your own favorites to the published results.

If you want to talk to someone about improving the popularity of your brand, contact us today by e-mail or phone, 903-534-5220.