Going Online For Good Bacteria

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It wasn’t too long ago when it seemed the only good bacteria was dead bacteria. My how times have changed. One of the biggest sellers in packaged yogurt these days prides itself on being full of beneficial bacteria.

And although there is a significant difference between a probiotic ingredient like the active cultures in Dannon Activia yogurt and a feed ingredient like Previda™, that exhibits prebiotic characteristics, some of the terminology and language are similar.

Previda is a nutritional feed additive made from wood sugars released during the pine pulp processing step manufacturing fiberboard building materials. It has been used successfully in early trials as a component of feed rations for fish, shrimp, livestock and companion animals.

Cornerstone participated in product naming, labeling, literature development and most recently website creation. At present, materials are basic covering applications, chemical analysis and preliminary research data. As more solid test data is developed, additional technical content will be introduced and more aggressive claims can be supported.

All communications materials carry the brand promise of “better health from the inside out” and feature colors and imagery designed to reflect the product’s natural origin and growth enhancing value.

To learn more, visit the Previda website.

To talk to someone about enhancing the performance and growth of your brand communications, contact us today by e-mail or phone, 903-534-5220.